Marketing communication Assignment Example | Topics and Well Written Essays - 1750 words

Marketing communication - Assignment Example Channels evolving offline marketing will include the use of billboards, public relation tactics, radio & television media, mail orders and use of traditional print channels, such as newspapers and magazines. With the use of all the elements of marketing mix (i.e. product, price, place, promotion & packaging), a company is able to develop the IMC (Kotler, 2000). In this paper, the intention is to suggest IMC strategies for McWendy’s, a local restaurant serving fast food to the community, to launch its products successfully. In fast food retail chain businesses, where markets are growing to maturity and opposition is becoming increasingly fierce, one might perceive of limited opportunities. However, with lower entry and exit barriers, it is possible to do well with a new product launch, capturing the immense scope of innovation and competitive advantages. It has been a noteworthy concern in this context that innovation helps in providing an outline for systematizing the improvement procedure (OECD, 2014). McWendy’s might look into indifferently at the poor indulgence value proposition. Furthermore, the chain’s differentiated capabilities in developing a variety of products and managing its superior quality rudiments could put this segment under McWendy’s reach. Consumers of pure extravagance may represent a usual new objective, a group that McWendy’s can reach with a bit more enthusiasm in its innovativeness, which is again replicated through the launch of the new product. To succeed, McWendy’s might have to rethink about enhancing the store experience and fulfilling the need of its consumers, obtainable through superior taste, service quality maintenance and proper concern to sustainability issues (Antonsson & et. al., 2011). The interest in healthy foodstuffs has increased significantly in the past few decades, which has created a new opportunity for McWendy’s. McWendy’s