Online community management Research Paper Example | Topics and Well Written Essays - 250 words

Online community management - Research Paper Example If I were in its managerial position, I would have placed the loyalty of customers and credibility of the firm far above fear of negative publicity. I would have come out clean and let the customers hear from me directly the current crises facing our company and ask for ideas as to how to solve our problem. While considering the advice of the firm’s lawyers, security experts and banks, I would have still placed my shareholders firsthand in any decision making process that I would be involved in. wrong advice from external sources has often led businesses to their ruins. A good leader knows when to follow their instinct and to trust that what they are doing is the right thing. Target tried to calm its customers by giving false assurances to which it went back on. This was not such a bold move. Customers need to know the truth even if things are in turmoil. Giving them false assurances and going back on your word only breeds dissatisfaction and disloyalty. Critisism may be present when shareholders are hit with the devastating news but the reputation of the company of the company will be