Fast Moving Consumer Goods Essay Example | Topics and Well Written Essays - 500 words

Fast Moving Consumer Goods - Essay Example This essay demonstrates that at the same time, they develop trust and loyalty towards their brands. Due to the dynamic changes that FMCG companies operate in, penetrating the UK, and their supermarket has been a challenge. There has been a success and at the same time failures, this depending on the strategies employed in promoting the products. A specialized team appointed by Zeal Creative undertaking consultancy on various issues concerning FMCG companies in UK supermarkets found that different approaches, in communicating to customers, has been the key to either success or market failure. in consultancy, different products are to be sampled from leading supermarkets in the United Kingdom and strategies that various FMCG companies used and how best the succeeded in implementing these communication avenues. The consultancy working for Zeal Creatives conducted both primary and secondary research looking into the newspaper, company financial reports, marketing website and any other re levant research material that could help the consultancy analyze the reasons for success or failure of penetration into UK supermarkets. The research covers and analyses both in of the store and out of store communications. The research is interested in all UK supermarkets and using both the primary and secondary data the research focuses on the best practices to be adopted by FMCG companies. This is key to prior identification of the big winners and losers in terms of market penetration. The report sampled companies such as ASDA, Bacardi, Tesco, Sainsbury’s, Weetabix and, Johnson & Johnson. These companies both within the five years of concern used various strategies in communicating with their customers. Various in of the store and out of store communications approaches will be analyzed, and informed judgment made on the best approach applicable in future.